Unveiling Podcasting Insights with Matt Shields

December 7, 2023

In a recent Snow Horse Marketing podcast episode, Sarah welcomed Matt, a digital marketing expert specializing in podcast promotion. Their conversation unveiled intriguing insights into the podcasting realm, especially in light of the COVID-19 pandemic.

Podcasting Communities Foster Growth

Matt highlighted the strong sense of community within the podcasting world. Established podcasters value longevity and consistency, creating an environment ripe for collaboration and knowledge sharing.

Consistency and Strategy

Both Host Name and Matt emphasized the importance of regular content creation. Matt suggested "batching" episodes, recording several in a single session, ensuring a steady release schedule.

For new podcasters, Matt recommended launching with a library of episodes. This makes the show instantly "binge-worthy," enhancing initial listener engagement and retention.

Incremental improvements over time lead to sustained success. Rather than aiming for perfection, focus on consistent, gradual growth – a principle echoed in atomic habits.

Infiltrating the Podcasting Community

Matt advised a direct approach for networking. Engaging with existing podcasters and hosts, seeking advice, and attending industry events can lead to valuable connections.

His venture, ChimeHouse Media, specializes in using Facebook and Instagram for audience building. Paid advertising, when used strategically, can significantly expand a podcast's reach.

This episode with Matt offers a wealth of insights for podcasters, whether starting out or seeking to enhance their podcasting journey. By valuing community, prioritizing consistency, and embracing gradual growth, Matt and Sarah provided valuable guidance for navigating the dynamic world of digital content creation.

Abigail Shaw
Operations Specialist
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